About Us

Each year, the Hollywood African Film Festival will attract the most innovative storytellers, film enthusiasts, academics, historians and adventurous audiences to a 2-day celebration of the best of the African film industry, showcased in Los Angeles, Johannesburg and Cape Town. A diverse range of ideas, stories, artists and film lovers will converge to witness the promotion of African culture.

We are proud to present a collection of diverse African films concentrating on culture, identity, history, freedom and arts in Africa and its diaspora. The festival's mission is to bring African culture to life, to support the vision of our creatives, and to reflect on the depth, breadth and humanity of Africa and its people. The Hollywood African Film Festival seeks to discover and amplify new voices and visionaries in the African film scene.

We are committed to crossing the borders of language, culture and politics in global filmmaking, to expand locals' understanding and appreciation of film arts, business and technology. It will bring together the nation's diverse communities.

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MADE IN AFRICA, SHARED WITH THE WORLD

The mandate of the Hollywood African Film Festival is to foster and promote the development and growth of the film industry in Africa, and to increase the international visibility of African film talent.

Objectives

The Hollywood African Film Festival's vision focuses on 5 key strategic objectives:

1

Strengthen Government/Industry/Corporate roles and partnerships

2

Train and educate tomorrow's industry workforce today

3

Build Film and Television Industry Infrastructure

4

Enhance funding and financial support

5

Market Brand Africa

The Hollywood African Film Festival will be a liaison between industry and all levels and sectors of government in support of industry development, and we will ensure that appropriate pools of investment and equity capital are available to assist in the growth of the industry.

Four people posing together in front of a yellow map-pattern backdrop at a media collaboration event
Four people standing on stage beside a podium at the Youth in Action Expo, Cape Town
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Promoting Brand Africa

The Hollywood African Film Festival aims to improve the competitive opportunities for African films as well as the opening of new markets for African films.

With a view to achieving the widest distribution possible, measures shall be developed in order to make African films accessible to the broadest possible audience worldwide. In particular, information and services, with respect to the different distribution structures in Africa, Europe, America and Asia are of greatest importance. In this respect, the exercise of interest of African films within the framework of cultural exchange across borders is of particular significance.

The Hollywood African Film Festival will establish Promotion and Export initiatives, work jointly with global partners on the development and organisation of promotion and marketing activities inside and outside Africa, through:

  • Organisation of events in the framework of international film festivals and markets
  • Implementation of African film programs and festivals
  • Organisation of workshops and conferences within the context of film politics
  • Development of new distribution and promotion outlets, production and publication of information material, studies, reference books on African films
  • Obtaining further means to achieve the aims of the commission